Mobile Shopping App Wish Expands Into Re-Commerce With Debut Of “Wish Closet”


Will algorithms or crowdsourced recommendations lead the way when it comes to the mobile shopping done via aggregators like Fancy, Wanelo, Polyvore or Fresh? A startup called Wish is betting on the former, likening itself to “an AdWords for shopping.” Today, the company is expanding its automated matching technology, which pairs people to product, into a new area: a mobile marketplace called “Wish Closet.” This feature will now allow the company’s nearly 15 million users to buy and sell items found in each other’s closets.

Launched by former Google, Yahoo and Facebook employees, Wish’s technical co-founding team believes that the best way to connect consumers to items they would want to purchase is through an algorithm combined, of course, with an engaging mobile experience.

“At Google, we worked on matching billions of different queries with web pages,” explains CEO Peter Szulczewski, who spent seven years at Google where he worked on AdWords…

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