Andreessen Horowitz-backed analytics startup Mixpanel has been growing quickly over the last year, adding new customers and rapidly expanding the amount of data it tracks. Now it’s looking to grab more customers and help them better understand their users, with a big marketing push in San Francisco and Silicon Valley, as well as the launch of a conference about data-driven decision making.
If you haven’t been paying much attention to Mixpanel, that’s probably because analytics are pretty boring. I mean, analytics are boring but important to understanding where your growth and users are coming from and ultimately how you can get more users.
But if you are in the guru/ninja/growth-hacking business, you probably have at least one of your four displays tuned to Mixpanel all day long while you sip $5 locally roasted fair trade coffee and rub your beard and say to yourself, “Hrm, interesting.” Maybe you’ll call one…
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