Facebook Announces New Mobile Game Publishing Effort

TechCrunch

A few weeks ago, we reported that Facebook was experimenting with becoming a mobile games publisher by offering distribution to studios in exchange for a cut of revenue.

Today, Facebook is formally announcing that effort at the Casual Connect conference in San Francisco, and they’re putting a call out for developers that are looking to participate. They didn’t disclose the revenue share they’re asking for.

The company says its publishing experiment is “a new pilot program to help small and medium-sized developers take their mobile games global.” The thinking is that it’s become prohibitively expensive for new mobile developers to find an audience, as the top grossing charts have become a lot more stable over the last year. With more than 800 million mobile users every month and more than 260 million people playing games on Facebook, the company says it’s in a unique position to help developers target high-quality…

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