Games Monetization Platform Playhaven Gets Into Handling Push Notifications

TechCrunch

Playhaven, which works with mobile game developers to maximize the amount of revenue they earn from their players, is getting into push notifications.

Push notifications, or those little pop-ups or messages you get from games while you’re not actively playing them, are an important tool that studios use to keep their players engaged long after they’ve initially installed the game. They’re sometime egregiously used by studios that want to keep their players coming back to water virtual crops or defend from attacks. But when used in a targeted way, they can be quite powerful.

Playhaven says its messaging service lets developers target their users on about 11 different parameters from the time they last played the game to how much they’ve spent to their location and type of device.

“You can get as specific as you want,” said CEO Andy Yang. “You can reach people who have spent more…

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