CSR Gone Wrong – DSTV/ Multichoice Experience!


Though this incident might have taken place a while ago, Socio-capitalist believes it is still relevant to discuss, so as to show and highlight the negative sides of CSR and P.R.
A customer of DSTV (a leading pay-per-view tv, in the stable of MultiChoice), Emmanuel Igoche, must have felt elated on October 11, 2013, when he was celebrated for winning the star prize of MultiChoice Nigeria 20th anniversary promo of an expense paid trip to the Grammy Awards in Los Angeles, California, USA. But what later happened, led to a deflation.
Four days before then, precisely on October 7, the name of the Abuja- based customer and another subscriber, Baban Mallam Mohammed Kamilu had been announced in the media, as winners of an all-expense paid return trip…

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